A sconce also brings in a sculptural element above eye level and adds a bit of shimmer from its metal finish, two details that can help break up walls of cabinets or tile. Stylish Sconce Lighting – Lighting can be like jewelry in a kitchen, and homeowners on Houzz are showing interest in swing-arm and other sconce fixtures, which can add some adornment while providing needed task lighting around a sink or range. This “work trapezoid” might include dedicated areas for baking, prepping and chopping, or separate stations for snacks, drinks or homework.Ģ. In response, homeowners are working with home designers on Houzz to add more touch points to that triangle shape and create additional work zones. But many homeowners want their kitchens to emphasize a variety of other tasks and allow for other cooks as well. The Multi-Zone Kitchen – A traditional three-zone “work triangle” setup in the kitchen creates an efficient connection between the fridge, sink and range. The Houzz home design predictions list includes emerging trends in kitchen lighting, bathroom tiles, color schemes and ways that the COVID-19 pandemic is shaping the future of home design.ġ. With a community of millions of homeowners and more than 2.5 million active home remodeling and design professionals, Houzz has unique insights into how people are designing and remodeling their homes. Houzz, a leading platform for home remodeling and design, has released its top 10 home design trend predictions for 2021.
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If you aren’t already a client, sign up for a free trial to learn more about our platform.The Multi-Zone Kitchen: © Noble Johnson Architects
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Want more data on e-commerce startups? Log in to CB Insights or sign up for free below. Pinterest has ventured into AR with its Pinterest Lens feature, but the tool remains in beta. In addition, Houzz also says that its visual recognition feature, Visual Match, uses deep learning technology to help customers learn about and purchase items suited to their spaces and budgets.
The company launched a basic augmented reality mode in May, enabling users to see how around 300,000 of the items in Houzz’s inventory would look in their own homes.
Houzz has also shown a commitment to deploying advanced technology in its consumer-facing product. So while Pinterest remains far ahead of Houzz in terms of users – reporting 175 million monthly active users compared to Houzz’s 40 million – Houzz’s offering extends through the entirety of the home renovation buying cycle, from discovery to purchase. Instead the company earns its revenue from advertising. Pinterest, meanwhile, features “buyable pins” and offers multi-product “shop the look” tools to enable customers to make purchases, but Pinterest is not making money directly off those purchases. The Houzz marketplace offers more than 8 million products and features services from 1.5+ million home professionals, enabling the company to earn fees and commissions on consumer purchases. As a more traditional e-commerce business, Houzz is less dependent on advertising revenue than Pinterest. Unlike Pinterest, Houzz operates exclusively in the home design niche and offers services from contractors and architects who must pay to offer services on their website. Houzz has achieved significant traction and its latest round brings its total funding to $613.6M and puts it in closer company with Pinterest, the startup Houzz is most often compared to.īoth Houzz and Pinterest – which has raised $1.47B and is currently valued north of $10B – are “social discovery platforms” that offer consumers the ability to browse curated images of designs and products available for purchase. Houzz’s standout deal is just the 20th raise in the space this quarter. Financing activity hit a five-year peak of 39 deals in Q3’16, with subsequent declines over the last two quarters. Yet the mega-rounds raised by Houzz and Casper come at a time when deal activity among home-furnishing sites has largely been on the downswing.
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Coming just a month after mattress delivery startup Casper closed a $170M Series C, Houzz’s latest financing round puts Q2’17 funding to home furnishing e-commerce sites through 06/26/17 at $616.4M – making this the sector’s highest-funded quarter of all time by a significant margin. The Series E round is Houzz’s first raise since September 2014.
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